Breakfast is Served!

I finally finished my box for the Cereal Killers book. Fortunately, I found doggie treats that looked just like the cereal I had in mind. They even came in those funky colors that I had going in the rest of the design. We did a whole heck of a lot of food packaging projects when I was in art school but I never got to work on one since. Can't believe it took this long...and it's kind of a fake one. Why the hell did they make me take sooooo many food packaging classes?!?! Just kidding. They were fun and I'm sure that knowledge will kick in once I get to work on my dream project which is to design beer packaging! Speaking of beer, I think I'm gonna go get s#!+faced! Cheers!

First Crack

Here's my 1st attempt at the layout. Lazy Eric, who usually sketches something out, decided to take a nap, screw the sketch and just hop on the computer to start the design. What should have took 2 seconds with the sketch, took about 2 whole days cuz I found myself moving shapes around, with no clear idea, just praying some miracle would happen. Isn't there some filter in Photoshop that designs stuff for you? Not a good lesson kids! Sketch it out 1st! There are still a few things missing. The cereal itself is gonna be photographed and dropped in. There's gonna be a knocked out zombie wrestler leaning against the turnbuckle. All the colors are also temp. I have the damndest time getting the colors right with everything I do. Because of this, don't expect another post anytime soon :) Time for another nap!

The 2nd Course

Here's some progress on the Cereal Killers project. The wrestler is all vectorized and I've sketched out a new, more form-fitting logo. I'm usually a little more structured than this, meaning that I've completed a thumbnail that shows where everything fits. Unfortunately none of that has happened on this project cuz I've been watching too much Sunset Tan marathons on E!. That show is a train wreck that I can't quite look away from. I'm kind of flying by the seat of my pants on this one. I just hope everything comes together smoothly. The colors will change and so will whatever initial layout I come up with. Once I think of something, I'll be sure and post it...but only after Sunset Tan.

The Start of Something

The majority of my artistic creativity occurs alone in the car. When I think about it, that's the only time I'm away from phones, televisions, computers, video games, people, and everything else that can distract me. I have no attention span whatsoever and suffer from rampant a.d.d. When I'm in that car with nothing else to do, I'm almost forced to think of what I'm gonna be working on that day and how I'm gonna go about doing it, just to stay awake. In L.A. traffic, that usually gives me a good chunk of time to get a whole lot of thinking done. When I get to the office or the drawing board at home, the conceptual part is done and I zone out and get those ideas down on the page. I suck at thinking & creating on the spot. Guess I'm premeditated in a way. I'll start with a thumbnail, then pencils, scan that sucker in and vectorize it in Illustrator or paint it in Photoshop. I can't go straight to the computer. Guess I'm a little old school too. Although almost everything I do now goes through the computer, I still have to draw it out. Even logos and typography. Here's some initial pencils I've done for the Cereal Killers project. The goal is to create a spooky cereal box cover. Mine involves zombie Mexican wrestlers! It'll change a bunch over time (I've already changed the name to Bone Crunchers) and I'll be sure to post the progess. Now hit the road!